Capability 01

Turn the exhibit floor into measurable conversation.

A major medical congress puts thousands of your most important providers in one place for a few days, yet only about one in five is ever reached inside the exhibit booth. OneWorld is built to engage, and measure, the rest, with guided conversations that are informed, compliant, and captured from the first hello.

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Abstract medical congress exhibition hall

Beyond the booth

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We turn a cold introduction at a crowded booth into a warm, informed conversation, and a handshake into data your teams can act on.

What it is

A guided discussion, built for the stand.

We replace the clipboard and the business-card pile with large-format booth stations that walk your staff through a structured conversation: identify the provider, surface what matters about them, discuss the right material, check coverage, and deliver resources, every step captured with explicit opt-in.

Because the stations run the very same interactive visual aids your representatives already use in the field, there is no separate training curve, and the message stays consistent everywhere.

Abstract premium exhibit stand with luminous interactive panels

Guided engagement

Why it matters

The opportunity is bigger than the booth.

of attendees are reached inside the exhibit booth. We engage the rest across the venue

6-8 min

average guided conversation, every one captured and attributed

national, regional, and local events a year where the right providers gather

How it works

From badge to follow-up, one flow.

Every interaction runs through a single guided path, so the work is consistent across staff, stations, and days, and nothing depends on memory or handwriting.

Guided on-stand engagement

A clear, six-step conversation on large-format touchscreens running the same interactive content your reps already use, so staff guide the discussion instead of fumbling for materials.

Badge capture & registration lookup

A scan of the convention badge queries the event's registration data to identify the provider, with explicit opt-in before anything is captured.

Target, opportunistic & influencer routing

The flow adapts to who is in front of you: a priority target, an opportunistic visit, a hard-to-see provider, or an influencer, each routed to the right path.

Beyond-the-booth strategy

We plan for the majority of attendees who never step inside the booth, with engagement designed across sessions, symposia, theaters, and the floor.

On-screen profile

On screen

Warm calls, not cold ones.

The moment a provider is identified, the station surfaces an on-screen profile: a rolling 52-week view of their prescribing, your product against the competitive set, recent office visits, and prior non-personal touchpoints. Staff know who they are talking to before the conversation begins.

Informed

a 52-week prescribing view at a glance

Compliant

explicit opt-in before any capture

Captured

every interaction recorded in real time

What's included

Everything the program needs, end to end.

Engage

Guided Discussion

A six-step, opt-in conversation on the same content your field already uses.

Know

On-Screen Profile

Prescribing, office visits, and touchpoints, in context, before you speak.

Cover

Real-time coverage

Actual plan coverage for the provider, surfaced right at the stand.

Deliver

Resource Center

Approved materials sent by email or QR code on the spot.

Follow up

Personal routing

Hard-to-see and target follow-up routes automatically to the right rep.

Measure

Closed-loop data

Every engagement attributed and delivered to your systems.

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Get in touch

Let's talk about your next congress.

Tell us your event calendar and goals, and we will map the platform, the team, and the measurement to them.

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