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Keeping It Personal: The Convention Communication Channel
Personal communication, by far the most effective form of communication, is the basis for two key pharmaceutical communication channels–the field and the exhibit booth.
Unfortunately, rising costs, decreased HCP access, and the need to involve patients and other members of the healthcare delivery continuum, present significant challenges to the current pharmaceutical field channel. As a result, the exhibit booth at clinical meetings and consumer health fairs, when integrated into a total Convention Communication Channel program, is gaining increased importance.
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