Focus on the OnDemand Relationship®
Value is defined individually by each stakeholder in the continuum of healthcare delivery. Information exchange is bidirectional.
Each touch point should provide high-value information to the information seeker and, at the same time, provide meta-information
to the information provider. When properly processed and organized in an operational data store, meta-information provides
significant insights into the ever-changing demand for healthcare information. It also contributes to an OnDemand Relationship®
between information providers and information seekers. OnDemand Relationships® significantly improve the information seeker's
experience at every touch point while driving loyalty and increasing shares of attention.